When you think of an entrepreneur, who are they? Probably a man, right? Female founders are seriously under-represented, but the amazing community Buy Women Built are trying to change that by shedding a light on female-founded brands. So, why should you buy women built?
Closing the gender gap
Did you know that there are 30% fewer female entrepreneurs in the UK compared to the US, and only 3% of funded British businesses are female-founded. By supporting female-founded brands, you contribute to closing the gender gap in entrepreneurship. This breaks down traditional gender barriers and fosters a more inclusive business environment.
Innovation
Diversity in leadership and decision-making processes fosters innovation. Female founders bring different ideas and approaches to the market, leading to the development of innovative and unique products. This leads to a more diverse range of products and services that cater to a broader audience.
Empowering women
Supporting female entrepreneurs provides positive role models for future generations of women. It encourages young girls and women to pursue their entrepreneurial dreams and break through gender stereotypes. Support among women in business also helps build networks that can provide mentorship, guidance, and a sense of community for aspiring females.
By buying from female-led brands, you're actively participating in shaping a market that values diversity, equality and inclusivity. Seep is proud to be part of the Buy Women Built community and would love for you to join us in supporting female-led businesses.
