Cleaning up the way we clean up


When I first scoured the aisles for a plastic-free alternative to cleaning tools, it was hard to find eco options that truly got the job done. So I gathered a few like-minded people and we set to work creating the most sustainable everyday essential products we possibly could.

And, just like that, Seep was born.

Our zero plastic, high-quality, natural tools exist to make things better in every way = a cleaner home, a healthier planet and happier humans.

So relax. We’ve got this: now we can all feel good cleaning.

Read More

Our Impact

We believe everyone should be able to carry out their household chores without hurting our planet. While we spend £5bn every year making our homes clean, most of the products we’re using aren’t. It’s time for an appealing alternative to polluting plastic products. It’s time for Seep.

0 trees planted
0 items saved from waste

Seep is the little company on a big mission to eliminate 1 billion plastic cleaning products from landfill by 2030

With support from


Impact Report


Impact Report

1. Launched new cloth

2. Reached 3.5m in plastic cleaning tools saved from landfill

3. Recognised for making an impact — winning a spot on the Amazon Sustainability Accelerator and being awarded Eco Cleaning Brand of the Year by Country & Townhouse

4. Raised our round of investment with lots of female and impact investors

  • 2021
  • 2022
  • 2023
we can’t wait to see how we will impact the future
we can’t wait to see how we will impact the future

Our favourite products