The Seep Story
Hello, I’m Laura and I’m the founder and CEO of Seep and I'd love to tell you more about the story behind the business....
Seep was born out of frustration after lots of trips to the (virtual) supermarket. Over the years, it was becoming easier to find greener alternatives - cleaning sprays, toilet paper, washing detergent. But, when it came to the most unsexy categories in the cleaning aisle (yes, I'm looking at you sponges, cloths, bin liners), it was a sea of plastic with very few, easy-to-find, well-branded, genuinely sustainable options.
.So, fed up with waiting, I decided to set up Seep. Seep will bring you a new breed of essential household product - designed to look good in your home and which is genuinely better for the planet.
Seep was named after a flash of inspiration from my husband (he’s not normally known for his creativity!). A great believer in acronyms he came up with Sustainable Everyday Essential Products. I just loved the sound the word made, that it represented our product ethos (everything should be as compostable as possible) and that the hope that our products will seep into your everyday lives.
I have been in the consumer and retail industry for many years as a leader at the world-famous Selfridges and Kingfisher (B&Q, Castorama), as a strategy consultant (Deloitte and Booz Allen), as a buyer and then most recently as an angel investor backing female-led tech businesses. With the support of the most amazing community of friends, family and former colleagues, we're hoping to redefine the (boring) household essentials space and create the type of company I want to buy from.
This will be a work in progress. We will be listening, improving and building our product ranges bit by bit. So please bear with us and let us know what you think at firstname.lastname@example.org.
Seep - What we believe in
We are an ethical brand to our core. We have 3 pillars that will guide us as we build the Seep brand. We might not get everything right the first time but these will shape our collaborations, branding, partnerships, suppliers and the way we manage our business.