Meet the new Seep. Brighter, bolder and designed to make everyday cleaning feel a little better. The same plastic-free products you know and love, but now with a fresh new look that's made to bring a little joy to your sink, kitchen and cleaning routine.
Why we’ve changed
Our motto 'Feel Good Cleaning' has always been at the heart of everything we do since day 1. We’ve always been determined to shake up the dusty cleaning category, and freshen it up with feel-good alternatives. Not just cleaning essentials that feel good for the planet, but cleaning essentials that feel good to use and look at, and that are better for you, your home, and your health too.
We get it - cleaning isn’t for everyone. But we think it can be more fun and exciting, and that’s why we’re shouting louder about it. We strongly believe cleaning can feel good. Cleaning should feel good.
What’s changed
Our Packaging
To embody our new brand spirit, we freshened up our packs with lighter tones and more playful messaging. Our current packaging is navy, functionality-focused, and all about the planet. Our new packaging is bright turquoise with hints of yellow and navy, emotive-focused, and focused on being microplastic-free.
(Do note you may not see our new packs for a while, as things take a while to roll out… so don’t worry if you receive our current packaging right now!)
Our Look & Feel
We’ve levelled up our look and feel across our website, social media channels, and email platforms. You'll start to see new bold colours (think bright pinks, pops of yellow and more), slightly new fonts, and bold imagery that instantly makes you feel good about cleaning. We hope you love it as much as we do!
Our Mission
Our original mission was to ‘eliminate 1 billion plastic cleaning tools from landfill by 2030’, but things have changed. Currently, only 5% of waste goes to landfill. So, we've decided to shift focus and look at the deeper, long-term impact that goes beyond the environment. We're now focusing on something that can impact individuals in their homes - microplastics. Therefore, our new mission is to ‘wipe away microplastics from cleaning essentials in 10 million homes by 2035’. We want to prevent the problem (microplastics), not just be there when it has already happened.
Fancy giving our feel-good cleaning essentials a try? Try our Starter Kit or our best-selling Sponge Scourers.
